So what is Heroes Wear Pink and Why?

Heroes Wear Pink was an idea that came from many IAFF locals having great success doing pink shirt campaigns, and being inspired by their successes, South Placer Firefighters organized our own event for the first time this year.

The Phrase “Heroes Wear Pink” was developed from Breast Cancer Survivors being the true heroes. Breast cancer has affected so many families and the victims of this awful disease are the ones we look up to and call heroes.

With October being National Breast Cancer Awareness Month your local South Placer Firefighters are helping to raise money for Breast Cancer Awareness. For the month of October, the South Placer Firefighters will be trading in their blue t-shirts for pink ones. You can join in the fight to find a cure by purchasing one of the Pink South Placer Fire District T-shirts. Stop by any of the South Placer Fire District Stations to find out how you can get your official “Heroes Wear Pink” T-shirt available for only $15.00 ea.